E-commerce as a Business-to-Consumer International Market Entry Essay

E-commerce as a Business-to-Consumer International Market Entry Strategy - Essay Example In the following paper I will be examining e-commerce in terms of marketing entry strategy and business-to-consumer operations. Marketing mix and strategies for effective product distribution through the channel of e-commerce is reviewed to cover the topic. Ultimately, conclusions and recommendations end up the paper. As illustrated in Figure 1, business to consumer (B2C) refers to the selling of goods and/or services directly to consumers by businesses. The classic example is Amazon (www.amazon.com) which offers in excess of 1.5 million book titles online and has extended its sales into other products, including music CDs, videos and games. Business to business (B2B) refers to the selling of goods and/or services by one company to another as part of their supply chain, and is likely to contribute to at least 80 per cent of the growth of e-Commerce in the next five years. An example is Marshalls (www.marshalls.com). There are significant overlaps between Internet strategy and Internet marketing, particularly if a company adopts a broad perspective of marketing by engendering customer focus throughout the business, as described above. Indeed, the two terms can be regarded as synonymous. Chaffey (2002) regards Internet marketing as a subset of Internet strategy that he calls 'sell-side e-commerce', meaning that it focuses on building relationships with customers, in parallel with 'buy-side e-commerce' that focuses on supply chain management. Chen (2001) regards Internet marketing as dealing with operational rather than strategic issues, but includes customer relationship management in the 'operational' category. In this book, we use the term 'Internet marketing' in a broad sense, while still distinguishing strategic aspects and operational aspects. Usually, when speaking of B2C operations, the business of e-retail is implied in the term. The business of e-retail has been defined as the sale of goods and services via Internet or other electronic channels, for personal or household use by consumers (Harris and Dennis, 2002). This definition includes all e-commerce activities that result in transactions with end consumers (rather than business customers), i.e. B2C rather than B2B. Some e-marketing activities that do not directly involve transactions, such as providing (free) information or promoting brands and image, are considered to be part of B2C but are not normally considered as being within the scope of e-retail. Despite the dot.com crash of 2000, e-retailing has been growing, particularly for the 'top eight' categories that account for three-quarters of all European sales. These major growth areas comprise: books, music and DVD movies, groceries, sex products, games and software, electronic and computer equipment, travel, and clothes. Disadvantages of E-Commerce as an international marketing entry strategy Over perceived benefits of E-Commerce as an international market entry strategy that will be discussed later in this paper, this kind of product or service distribution has its disadvantages. Retailers, for example, may lack the technical know-how, the substantial investment required or

Nutrition (any title that you will choose Essay

Nutrition (any title that you will choose - Essay Example It is undeniable that the government cares substantially about public nutrition and economics related to this aspect. Technically, nutrition refers to the science of food materials, and the role of food substances in a human body. Nutrition is not only concerned with food consumption but also revolves around understanding utilization of food matter within the body (Arlene 56). Areas of interest include the role of nutrients in health, and identification of diseases and medical problems resulting from dietary factors. This essay seeks to examine the relationship between nutrition and economics, especially from a governmental perspective. As mentioned earlier, nutrition has a close link with health aspects of diseases. Conventionally, cancer is associated with smoking of cigarette and use of unsaturated fats in frying foods. In addition, obesity derives its roots from excess intake of calories, and can lead to medical complications like heart attack. Clinically, fruits and vegetables tends of extend individual’s lives by approximately 5 years. Based on these facts, one can appreciate the fact that dietary patterns can either cause diseases or promote health improvement. Nutrition maintains health by preventing diseases. In fact good nutrition can reduce the increasing death rate associated with cancer and heath attack. Despite having great benefits, all members of the public will not consume fruits as a means of deterring nutrition related diseases. This means that there are numerous factors affecting nutrition. Common factors include economics, especially the aspect of income levels, politics and sociology am ong others. In developed countries like Canada, duties of the national government include responding to matters of public health. The government formulates health policies and implements intervention programs during public health emergencies. Economically, the government pays for treatment costs of its citizens,